A year into the pandemic, how have independent producers adapted—and thrived? Cybill Lui of Anova Pictures and Grant Cramer of Global Pictures Media share their experiences from the front lines of changing conditions in the global entertainment marketplace.
Moving a project’s setting from Malibu to Malta, as Cybill did, and recalculating budgets to stretch every dollar, euro or pound, requires staying nimble and, as Grant describes it, ‘dancing on marbles’ while adapting to changing tastes as well as virtual markets.